Which factor persuades you more to buy Words or pictures?
Do you remember when it was cool to see your favourite movie at the Cinema? I certainly do. You could be a world away in a darkened room...
Announcing the Secret Sauce to a Great USP!
It’s funny most business owners will think of a USP as a statement with no benefit to the customer. “We pride ourselves on our customer...
The 4 triggers to write more persuasive copy!
Have you ever been to a restaurant and despite your best intention to order less food you give into temptation and order 3 main meals? I...
What makes people really buy?
It’s human nature to sweep things under the carpet Take for example someone that can’t lose weight but has tried every diet fad out there....