*Keeping B2B sales leads alive and well***

**Keeping B2B sales leads alive and well***

The age of a lead is only determined by how frequently you reach out to them. Just because you got a lead 2 years ago doesn’t mean it’s old, as long as you have stayed in touch. But if you have leads that haven’t been contacted in 12 months or longer, they need to be requalified if you want to keep them in your sales funnel.

B2B sales leads must be nurtured over time before they can grow into happy customers. It’s not enough to send them a message one time and hope they’ll buy — you need to be contacting them consistently. There are varying opinions about exactly how often you should reach out to a prospect, but the key is making sure you are providing leads with compelling content over the long haul.